Digital marketing case study for students

In today's fast-paced digital world, marketing is no longer just about TV commercials and print ads. It's about reaching the right audience at the right time through the right digital platforms. Under the guidance of Kiran Chabukswar, Director at KBC All Media Company, students were given a live case study project to understand the real-world application of digital marketing strategies. This case study focuses on a local fashion brand looking to expand its online presence and drive more sales through digital channels.

The Brand: Urban Vogue

Urban Vogue is a trendy fashion label targeting millennials and Gen Z audiences. Despite having excellent products, they struggled with low online visibility, poor social media engagement, and minimal e-commerce sales.

The Objective

KBC All Media Company, under Kiran Chabukswar's leadership, assigned students the task to:

• Increase brand awareness online.
• Grow Instagram and Facebook followers.
• Boost website traffic by at least 40%.
• Improve online sales through better ad targeting.

Key Learnings for Students

1. Content is King: Visually rich, consistent content boosts engagement dramatically.
2. Audience Targeting Matters: Correct targeting can make even small budgets highly effective.
3. Data-Driven Decisions: Analyzing metrics and adjusting campaigns weekly led to better performance.
4. Importance of SEO: Organic growth through content and SEO delivers long-term benefits beyond paid ads.

Strategy Designed by Students

With expert mentoring, the students created a strategic digital marketing plan:

1. Social Media Revamp

Designed visually appealing posts and reels

Ran influencer collaborations with local fashion micro-influencers

Scheduled consistent content using social media management tools

2. SEO Optimization

Optimized product descriptions with high-traffic keywords

Started a blog section on the Urban Vogue website covering fashion tips, seasonal trends, and style guides

3. Paid Campaigns

Launched Facebook and Instagram ads targeting young audiences in metro cities

A/B tested multiple ad creatives and optimized budget spend weekly

4. Email Marketing

Built a subscriber list with discounts and giveaways

Sent out bi-weekly newsletters featuring new arrivals and special offers

A Word from Kiran Chabukswar

“This project was about bridging the gap between classroom learning and industry practices. Digital marketing is dynamic, and students must experience live projects to truly understand its potential. I’m proud of the creativity, strategic thinking, and execution the students showcased under KBC All Media’s mentorship.”